I am interested in expressing observational interpretations around socioeconomic issues, distortions of reality and perceived normality. Through multidisciplinary communication I aim to integrate an offline 
ethos as a core theme within my practice. Using a variety of mediums 
and techniques, I explore these themes as a catalyst to connect with 
people through stories, conversations and emotional exchange.



Background (1999 - Current)
Before stepping away from commercial work in 2014, I worked within various creative industries from music, advertising, surf, skate and fashion to non profit and boutique design studios in Los Angeles, New York, San Francisco, Hawaii, France, Spain, Portugal and Holland. My creative focus listed in art direction and design - managing global design teams, developing creative direction and strategy as well as writing original scores, mixing and engineering for commercial, documentary, film, bands and producers.

Currently I am operating out of Alaró, Mallorca as a visual artist, music producer and freelance designer.  In tandem running an independent record label SFR Records + Distribution + Sound System. I collaborate with various public and private establishments / institutions on audio /visual art exhibitions, gallery installations, event production, music curation, live performance, branding, identity and creative direction projects.

Approach

When working along side a team or independently on audio / visual projects, I keep a firm focus on strategy, organization and time line process. Understanding the client needs and streamlining the deliverables process with clear communication is my priority when developing any creative concept. Working closely with account directors, strategists, project managers, producers and any other integral team members plays an important role in the success of any project.

Client / Agency

Polar Skate Co, Last Resort AB, Magic Quiver Portugal, Adidas, Nike SB, Rapha, Vans, Quiksilver, Beautiful Losers (Film), Toyota, Levis, Roxy, DC Shoe Co, Bower Swimwear, Mitsubishi, Hawaiian Air, Junkie XL, The Game (Music Artist), DEMF (Detroit Electronic Music Festival) Sony, 72 & Sunny, Deutsch, Green Room (Holland) Omelet, Saatchi, Kastner & Partners


Gallery / Exhibition / Collaboration

Werkartz LA, HVW8 Gallery Berlin, Can Gelabert Cultural Center, Son Togures Cultural Center, High Street Gallery, Open Office, Helder Gallery, Flecha (Baleares + Madrid), Miami Lighthouse for the Blind, Genuine Imitation Gallery, Museu de Porreres, Polar Skate Co, Last Resort AB, Noah Clubhouse Tokyo, WAG Gallery Tokyo

Public / Museum / Institution
Ajuntament d'Alaró, Casal Son Tugores Alaró, Agrupació Cultural de Porreres Ajuntament de Palma, Es Baluard Museu d'Art Contemporani de Palma, Ajuntament d'Algaida, Centre Cultural Can Gelabert Binissalem

Music Support Affiliates
BBC Radio 1, NTS, Rinse FM, KCRW, Ibiza Global Radio, MixMag, Boiler Room, FACT mag, Pitchfork, XLR8R, Gilles Peterson, Barrington Levy, Jamie XX, Massive Attack (3D), I:Cube, Chateau Flight, Jimpster, DJ Harvey, Skream, Lefto, Craig Richards, J Rocc, Eats Everything, Occupy London, Beats in Space, Laurent Garnier, Mr.C, Juno Plus, Hardwax, SOTU, Clone, Garbicz Festival, Big Noise Festival, Party 2.0

Education
BFA [Honors] Graphic Design | Pacific Northwest College of Art | 2002

Info

CV / Project Inquiries

Art View
Record Label
Discography
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Why AGS303?
AGS = Applied Graphic Systems
303 = 3 (Mind, Body, Heart) 0 (Over) 3 (Keys, Wallet, Cell Phone)
As well, one of my most valued piece of studio prodcution hardware is the classic, revived MK1 Cyclone Analogic TT-303 Bass Bot.

*No work on this site has been created with AI.